United Motors offers ATV trio for tots

Publish Date: 
Feb 1, 2004

INDIANAPOLIS, Ind. - For those of you looking to increase your showroom selection for children, visit Booth 8101 at Dealer Expo to see the new youth ATVs offered by United Motors of America.

The futuristic look of the Moontrax 50 and 90 will likely attract the kiddies' attention, while the Earthlander 90's utility design will allow them to be just like Dad (or Mom). The Moontrax features a rear swing arm with single rear adjustable shock, independent fenders, an electric starter, an adjustable throttle limiter, a safety kill switch and a six-month warranty on labor and parts. The Earthlander has both kick and electric starters as well as integrated racks. All models feature front adjustable suspension and fully covered floorboards, and all except the Moontrax 50 have a rear disc brake.

United Motors' product line has the potential to complement a franchised dealer's inventory and strengthen nonfranchised stores with its attractive MSRPs and dealer margins.

"United Motors is building strong relationships with its dealers due to its personalized, face-to-face contact. We visit our dealers constantly and try our best to listen to what they have to say. Our regional sales and tech support teams know the importance of their presence when they visit any dealer," says United national sales manager Diego Villegas.

United Motors is gaining market share in the small-engine-displacement product segment (scooters, motorcycles and youth ATVs).

"Our 2003 expansion game plan was based on giving dealers attractive profit margins and exclusive territories, and it paid off as we hit a record sales year. We expect 2004 to be even better thanks to our dedicated dealer network," says Villegas.

Emphasizing high margins, excellent dealer support, free dealer technical training, generous floorplanning programs, reliability and affordability in its products, United is a growing presence in the powersports industry.

"I encourage any potential dealer that might be looking for a brand to represent to call any of our dealers and inquire about the type of service we provide. We are here for the long run, and we only want dealers who still believe in building strong business relationships," says Villegas.

In May United will introduce two new scooter models, a 50cc and a 125cc. Both scooters are claimed to have the same futuristic-type design as the new Moontraxes.

  • Value of the Product: Get 'em hooked on ATVs early
  • Suggested Initial Order: No minimum
  • Dealer Margin: 28% for Moontrax 50, 26% for Moontrax 90 and 33% for Earthlander 90
  • Inventory Turns: Varies
  • Marketing Tips: Banners and balloons to hang from ceiling are available