US Highland adds another master dealer


US Highland, Inc. has signed another regional master dealer to sell its new line of motocross, supermoto, quad and enduro motorcycles, the company announced today.

The new addition brings US Highland’s master dealers to three, following deals announced with two Midwest master dealers last month, but the company hasn’t named any of the dealers yet.

"This is very exciting for Highland. We now have our third regional dealership and we have two more in the closing process, with applicants in all 10 regions,” said Kurt King, senior marketing agent for Dealer Services and Promotions. “At this point, we are well on our way to have all 10 US Highland regional dealerships closed by December 31, 2010. Our Dealers are excited for our Highland product release in the first quarter of 2011."

The company's announced strategy is to build a network of 10 regional or master dealerships that sell, develop and support territorially defined dealerships within their region.

"Our regional dealers are key to the Highland distribution and support model,” said COO Darin Long. “Each of our Regional Dealers will have a chair on our US Highland Regional Dealer Board that will help US Highland address market conditions, implementation of dealership best practices, provide guidance on ramping new product launches and the execution of internal R&D activities."

Two unique aspects of the vehicles: they are custom-fit for each customer, and subject to a two-week factory delivery time, so dealers don’t need a lot of inventory on the floor.

Posted by Holly Wagner