Used bike, UTV values favorable, say NADAguide researchers

Publish Date: 
Apr 28, 2014

COSTA MESA, Calif. - The outlook is favorable for used vehicle values, as increases were being observed for cruisers, touring, road and trail, and dual sport bikes even through the winter months, report analysts at NADAguides Inc.

“Utility vehicle values have held steady for several quarters and show no indications of decreasing as we move into spring,” researchers noted in their March-April Powersports Market Update.

The slight increase in off-road bike values is being attributed to an early release of new models, thereby generating excitement for the upcoming riding season, they said.

“Economic indicators point to increased consumer confidence and gains in the labor market,” they said. “These factors, coupled with pent-up demand, should drive buyers into the market and boost sales through the spring.”

Valuations were “relatively flat” in March, with streetbikes, UTVs and dirtbikes off by slightly more than 1 percent.

Top motorcycle brands researched by consumers January through March were Harley-Davidson, Honda, Yamaha, Kawasaki and Suzuki. Consumers looking up information on Indian soared 85 percent from the same period in 2013, which is expected since the new model rollouts of last August.

Most researched ATV brands January through March were those from Honda and Polaris (tied for the top spot) along with Yamaha, Kawasaki and Suzuki. Most researched UTV brands were Polaris (with a clear lead in the field), followed by Kawasaki, Yamaha, Can-Am and Arctic Cat.