Velocity Motor Worx opens in Florida

Publish Date: 
Jun 6, 2014

WEST MELBOURNE, Fla. – A former Harley-Davidson dealership executive has struck out on his own to open Velocity Motor Worx, selling used motorcycles, trikes and ATVs.

“I was a salesman for Orlando Harley-Davidson for five years and general sales manager of the store for more than two years,” Chester Dawson told Florida Today. “I just decided that we moved to Cocoa Beach four years ago and just bought a house in Merritt Island six months ago, for the kids. We decided to stay here, and I was driving so far every day. It’s a big thing.”

The shop has used Harleys, cruisers, side-by-sides and golf carts. “I get anything motorized, and that’s why I call it ‘Motor Worx,’” Dawson said. “I know Harleys overall, more than anything else, but I like all bikes. Most of all, it’s the American dream of having my own business.”

Dawson opened the store Feb. 1 and is convinced there’s a market to be served. “By being in the used market, I can find different bikes and options, get them cheaper, and we’re a small town, mom-and-pop type shop.”

From Dealernews wires