If you’ve ever done any poking around YouTube for motorcycle videos, you know the sport is particularly well-suited for filming — crashes, races, stunts, tricks, new models, hot mods. You name it, somebody’s captured it on video.
But what about your dealership? How can videos complement what your store is already doing online? New model walk-arounds? Close-ups on the bells and whistles of a certain bike? A search for “motorcycles for sale” on YouTube shows 7,300 results, so somebody out there is doing it. Why not you?
Kevin Connor’s company Vidfluence (www.vidfluence.com) offers dealers a turnkey platform that allows them to add a video-hosting capability to their websites. Not only does the service let dealers upload video, but customers can submit their own videos to be posted to the site, which interfaces fully with the dealer’s Web page.
“Having video on your website it is the single most powerful and effective way to increase your ranking on Google and Yahoo search,” Connor says.
The Vidfluence setup also features list management and a video e-mail platform that collects names and targets video messages, and has a search engine optimization capability that automatically submits videos to the top video-sharing sites. The program comes with a built-in analytics function to monitor usage and identify trends.
Bill Cameron, owner of Top 100 Dealer of the Year Skagit Powersports in Burlington, Wash., uses the company to host his store’s video site (www.skagitpowersports.info). Cameron shows highlights from store events, and even shows footage of the store’s Warehouse Racing Association. Last year, Cameron hosted an online Skagit Powersports Film Festival and received hundreds of entries.
Video is also great for selling new and used units, Cameron says. He did a video walk-around of a used dirtbike and posted it online. Within 24 hours, the phones started ringing. In another instance, he took in a highly customized 2006 Harley-Davidson Street Glide and filmed the owner walking around the bike pointing out all the trick bits and pieces.
“With 40 billion videos being watched in the month of March, it’s come to the point where people really expect to find video, and if they find video on one site and text and pics on another site, they’re going to gravitate toward a site with video,” Connor says.
To find out more, go to Vidfluence’s website or contact Connor at 800-700-3850.
— Dennis Johnson
This story originally appeared in the Dealernews June 2010 issue.