CUPERTINO, Calif. – Ducati North America has appointed Nathon Verdugo as its new public relations manager.
Verdugo comes to Ducati as a lifelong motorcyclist with nearly a decade of experience in the motorcycle industry. Following positions managing PR efforts for the ESPN X Games as well as stints at Dainese and Alpinestars, he most recently served as the global brand manager at Troy Lee Designs in Corona, Calif.
“I have a passion for any and all things on two wheels, and having the chance to align myself with a world-renowned brand while working alongside like-minded industry colleagues whom I respect is a dream come true,” said Verdugo. “I’m looking forward to helping Ducati inspire the same passion in others that it has in me.”
“Ducati is a unique company comprised of fervent professionals with a passion that can only be matched by lifelong Ducatisti,” said Ducati Marketing Director Arrick Maurice, who will be Verdugo's supervisor. “As a motorcyclist and consummate professional within the industry, we’re confident Nathon will thrive amongst this team and excel in his role as Public Relations Manager for Ducati North America.”
From a news release