“The Vespa brand appeals to both the emotional and rational side of the brain, and the new www.VespaUSA.com site offers a world of content that speaks to both,” said Paolo Timoni, President and CEO, Piaggio Group Americas, Inc. “With more consumers than ever considering a scooter as a personal transportation option, we have created a one-stop resource center that provides all the tools, information and inspiration any consumer needs to join the nation’s rapidly growing scooter community.”
Whether in the scooter market for the first or fifth time, www.VespaUSA.com will help riders maximize the fun and function of ownership. Content highlights include:
Two-Way Traffic to Local Vespa Experts
With more active clubs, forums and groups devoted to the brand than any other scooter manufacturer in the world, Vespa placed a premium on accessibility and ease of use. Navigation is fast and direct, thanks to liberal use of icons and images. Information, such as how to join the scooter scene or which product meets a special need, can be quickly found. And, for consumers ready to shop, a new dealer locator section makes short work of identifying a local dealer, complete with easily mapped directions, e-mail addresses and a “contact me” feature.
Designed to Get Personal
London and New York based design firm Last Exit was charged with creating the new www.VespaUSA.com, integrating the global spirit of the brand while focusing on the unique needs and preferences of the American consumer. With U.S. scooter sales at record highs, one web site challenge was to meet the needs of the rapidly growing base of potential new riders while building strong relationships with Vespa’s ultra-loyal owner community. As a result, the new site is chock-full of tools that invite visitors to learn – and play. From sections that answer consumer questions on licensing and ownership benefits and an e-newsletter, to a toolbox full of Vespa images, video, news, graphics and community links to share, both new and veteran Vespa enthusiasts find a rewarding experience.