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Vespa USA is telling its fans and customers to “Ride colorfully,” with help from fashion house kate spade new york in a new marketing campaign on Pinterest, a fast-growing social networking site.
Pinterest users who follow kate spade’s pinboard are invited to create their own pinboards based upon where they would travel on their Vespas, according to the scooter manufacturer. Users can select one of four custom-painted Vespa LX 50s to create their “Ride colorfully” boards and, when they submit their boards into the sweepstakes, will enter to win one of the custom Vespas. The contest ends on May 3, and winners will be notified on or about May 30.
“Riding a Vespa motor scooter adds an element of fun, adventure and style to everything we do,” said Melissa R. MacCaull, vice president of Piaggio Group Americas. “The “Ride colorfully sweepstakes’ is the perfect way to dream about a destination you would travel to on your Vespa, Knowing that the dream can quickly become a reality, just as it has for millions of people worldwide who ride Vespas on a regular basis.”
Visit www.katespade.info/ridecolorfully for more information.