V.I. Honda


1-time winner

Owners: Dale and Jana Erickson Location: Nanaimo, B.C., Canada Store size: 13,000 sq. ft. Vehicle brands: Honda URL: www.vihonda.ca

While this Honda Powerhouse dealership takes advantage of all the standard media and promotional campaigns, its owners knew they needed something that would make the store stand out.

In 2008 V.I. Honda partnered up with a national dental supply company to hold a mini dental industry trade show inside the dealership showroom. In addition to blanketing the floor with items not often seen in a motorcycle shop, the show exposed the store and its wares to an entirely new customer base. The Ericksons say the event resulted in two new-unit sales to people who had not planned on purchasing anything.

Employees of the dealership receive comprehensive training through Honda Canada Powerhouse development in addition to customer service training. The store also offers an annual profit-sharing program for employees.