Victory to The CORE

Publish Date: 
Jan 16, 2009
By Dennis Johnson

TODAY AT THE Cycle World International Motorcycle Show stop in New York, Victory Motorcycle unveiled the CORE, a concept bike that the company says could be the future of performance cruisers.

Built around a sand-cast-aluminum frame, the CORE looks to be the epitome of Victory's commitment to long, low and lean. Essentially a motor, frame and wheels, the only luxury on this machine is the front suspension — it's a rigid. The bike is a styling exercise from the Victory Motorcycles Industrial Design Team, which was intent on getting to what is the core (A-ha! That's where the name comes from) of a motorcycle.

"CORE is pure motorcycle," says Michael Song, lead industrial designer . "We wanted to strip everything not critical and build a motorcycle that uses some of the production technologies we have incorporated into the Victory Vision. The frame and engine architecture of the Vision was our inspiration, but we wanted to make a statement beyond custom and create something completely unique."

The absence of bodywork required Victory designers to incorporate the fuel system, airbox, battery box and electrical system into the bike's frame.

“CORE represents the heart of Victory Motorcycles,” says Greg Brew, Polaris Industrial Design director. “We want to create a new design language, but never in a way that interrupts the function of the motorcycle. The fact is a project like CORE is as important to the design team as winning Daytona would be to an engineering team. ‘Pushing the boundaries’ is just another cliché — CORE exists to show the world how dedicated Victory is to the art and science of motorcycle design.”

Since it launched the Vegas, Victory has demonstrated that high design is integral to the company's success. The Victory Vision was the ultimate example of this commitment. Mark Blackwell, Victory VP and GM, says the CORE is the latest creation to reflect the OEM's brand position. (Continued)