Victory Motorcycles extends Sturgis Buffalo Chip sponsorship through 2015

Publish Date: 
Feb 24, 2012

The Sturgis Buffalo Chip has secured Victory Motorcycles as a sponsor through the 75th Sturgis Rally in 2015.  Victory Motorcycles will continue to be featured across multiple promotional and onsite engagement programs during the Sturgis Rally.

A new promotion called the Sturgis Rider Sweepstakes will give Victory and Buffalo Chip customers the opportunity to win a Sturgis Buffalo Chip-themed Epiphone guitar and Victory motorcycle customized by renowned builders Klock Werks Kustom Cycles. 

Beginning March 5, fans can register to win both the bike and guitar, with one winner chosen from a group of finalists live on The Chip’s main stage, Friday, Aug. 10, to highlight the 2012 Sturgis Rally festivities at the Chip.

“Victory Motorcycles has been a great partner of Sturgis Buffalo Chip since 2008, and we are excited to continue working with them through the 75th Sturgis Rally.  Every year Victory continually brings more to the table for our customers.  From innovative products, to promotions and events, Victory makes it easy for us to connect their brand and products with the fun and excitement of our Sturgis Concert experience,” said Rod Woodruff, Sturgis Buffalo Chip president.    

“As soon as Victory started working with the Buffalo Chip we saw results from the partnership,” said Steve Menneto, vice president of Victory Motorcycles. “Sturgis is a huge party, and it takes a special skill to engage customers in a genuine way. The Victory and Buffalo Chip partnership has been a very strong part of our summer riding season and we are proud to ride side by side towards the 75th anniversary of the Sturgis Rally.”

Victory Motorcycles and Sturgis Buffalo Chip also will co-produce and host the Victory Owners Sturgis Ride and Party on Thursday, Aug. 9.  The event kicks off in Deadwood, S.D., with an escorted ride through the Black Hills, bound for the Sturgis Buffalo Chip for a special Victory rider’s reception.

For more information on sponsorships available at Sturgis Buffalo Chip, contact Lon Nordbye, director of corporate partnerships, at 605-347-9000 or by email at