Victory plans bigger Sturgis presence at new downtown site

Publish Date: 
Jun 25, 2012

STURGIS, S.D. - Victory and Indian have a full week of activities planned for motorcyclists who attend the 2012 Sturgis Motorcycle Rally, featuring a new location, new displays, group rides, live music, demos and displays of new 2013 motorcycles, a Victory party, celebrity appearances and more.

Victory Motorcycles and Indian Motorcycle will have a new, bigger and better display site in downtown Sturgis on the corner of 3rd and Lazelle streets. The new display will incorporate all that's new in 2013.

The company displays will be on either side of the all new Buffalo Chip at Lazelle Presented by Allstate Motorcycle Insurance stage that will be the center for music and activity on Lazelle Street in Sturgis. Victory Motorcycles has also expanded its partnership with the Sturgis Buffalo Chip and will continue its demo ride program. Pepsi and Amp Energy Drink are sponsoring customer comfort area in front of the stage.

"Every real rider knows Sturgis is the place to be, and Victory is stepping up its Sturgis presence bigger than ever,” says marketing manager Josh Fulkerson. “We invite all riders to visit us, check out the latest from Victory and our friends at Indian Motorcycle on Lazelle Street."

Details about Victory activities at Sturgis are listed on the Victory website at Updates and event coverage will also be featured on the Victory Facebook page, Allstate's Facebook page,, has updates on Allstate at Sturgis as well as how to enter to win a new Arlen Ness customized Victory Cross Country.

New downtown Victory location. The biggest, best Victory display ever at Sturgis will debut this year at a new location: The intersection of 3rd and Lazelle. Victory Motorcycles and Indian Motorcycle will fill the new location with new 2013 motorcycles, apparel, and hands-on displays that demonstrate the “Victory Edge” - the ways in which Victory Motorcycles are superior to the competition.