Victory plans bigger Sturgis presence at new downtown site

Publish Date: 
Jun 25, 2012


The site will feature daily live entertainment all week on the Buffalo Chip at Lazelle Street Stage presented by Allstate Motorcycle Insurance. Allstate will feature a daily premium giveaway game. Pepsi and AMP Energy Drink will provide a spot for attendees to relax and enjoy the show. There will also be celebrity appearances including R. Lee Ermey, AKA "The Gunny", and Playboy models, plus a Ness Family Reunion for all Ness Signature Series Victory owners on Friday, Aug. 10. Ness accessories for Victory Motorcycles will be on sale at the downtown location all week, as will Buffalo Chip event tickets and the official 2012 Victory Sturgis T-shirt and other new apparel.

Riders will find there's space to kick back and meet friends at the downtown Victory site, with parking reserved specifically for Victory and Indian riders.

Indian Motorcycle special events. Indian Motorcycle will celebrate its heritage with the debut of a new Indian Motorcycle Experience showcasing style and technical changes through the years. Living history will visit the Indian Motorcycle display when former racers and famed "Wrecking Crew" members Bill Tuman and Bobby Hill meeting fans of the brand on Tuesday August 7th. Celebrating his induction to the AMA Hall of Fame, Ed Kretz Jr., a former AMA Grand National Champion from the 1950's and 1960's, will appear at the Indian Motorcycle display. He is the son of Ed "Iron Man" Kretz, winner of the inaugural Daytona 200 in 1937.

Victory demo rides. Victory will provide demo rides on the new 2013 Victory models from 9 a.m. to 5 p.m. daily. Victory Demo Rides start and end at the special rally demo site at Hersruds Chevrolet at I-90 Exit 30, just southwest of the interstate exit. Demo riders are automatically registered for the chance to win a GoPro camera, which will be given away daily. In addition, a special GoPro camera bike team will accompany each demo ride to take free downloadable souvenir snapshots.

Victory owners ride. The annual Victory Owners Ride & Party at Sturgis will be held Thursday, Aug. 9. The ride will take participants to the Legendary Buffalo Chip for the Victory Owners Party. The starting times and location of the ride and party will be announced through the Victory Motorcycles Facebook page and, where owners can also register in advance.

Local dealer events. Rice Victory, the Black Hills Victory dealer, invites Victory Riders to stop in during the Sturgis rally. Victory service, parts, accessories and apparel will be available during special extended rally hours, and there will be food and merchandise give-aways throughout the week. Several Victory Riders traditionally meet at the dealership for a group ride to the starting point of the Victory Owners Ride. Departure time of the ride from Rice Victory will be announced shortly.

The Rice Victory staff will also sell the official 2012 Victory Sturgis T-shirt, Victory apparel, accessories and collectibles at Victory's downtown Sturgis site. Rice Victory is at 301 Cambell Rapid City.

Victory sponsors Legends Ride. Victory will once again sponsor the Legends Ride charity event. The fifth annual Legends Ride, Monday, Aug. 8, will take participants on a ride from downtown Deadwood, throughout the Black Hills to the Sturgis Buffalo Chip for a reception, catered meal, auction, and double headlining concert by Journey and Loverboy. Proceeds from the event support the Black Hills Special Olympics and the Sturgis Motorcycle Museum. For details, visit

Victory press release posted by Holly Wagner

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