MEDINA, Minn. - Victory Motorcycles has signed North Carolina-based Tattoo Projects as advertising agency of record for 2014. The maverick ad agency, with a reputation for creating daring campaigns that leave indelible impressions, won the business without a review.
As agency of record, Tattoo Projects will handle all brand communications, from broadcast to print, out-of-home, point-of-sale, events and dealer communications strategies and deliverables.
"We wanted a true partner to work with and develop a deep understanding of the Victory Motorcycles brand,” said Brian Kirkendall, marketing director, Victory Motorcycles. “We chose Tattoo Projects because they are a bold and energetic consumer-focused team that delivers great creative and drives sales."
Rudy Banny, co-founder and co-creative director of Tattoo Projects, and Buffy McCoy Kelly will head up the account on behalf of Tattoo Projects. The contract is part of a complete brand exercise from Victory, in a bid to increase market share.
Posted by Holly Wagner