Viking Land Harley-Davidson planning major expansion

Publish Date: 
Jan 22, 2013

BAXTER, Minn. – Big plans are underway to move and expand Viking Land Harley-Davidson.

Dealer principal Dan Walton recently bought a former auto dealership lot for its planned expansion, which will take the store from an 8,000 sq. ft. showroom and service department to a 20,000 sq. ft. space, with a bigger parking to boot.

The larger lot will let the dealership offer special events, demo riding and rider safety courses.

Walton told the Brainerd Dispatch it took a bit of a sales pitch to convince Harley-Davidson management that moving off Highway 371 offered more opportunities, but at the new site, “the visibility there is going to be a really big plus for us.” Walton said it will be easier for customers to find and access the dealership.

The store employs 35 during peak, and reportedly expects that number to grow at the new site. Walton owns a second Viking Land HD store in Sauk Rapids.

Posted by Holly Wagner