Viper Motorcycle signs joint venture to support racing, aftermarket parts

Publish Date: 
Oct 26, 2012

AUBURN, Ala., - Viper Motorcycle Co. has signed a joint venture agreement with Lozano Brothers Porting, Baker Drivetrain and Rush Racing Products.

"They will provide engineering support, along with co-branding and marketing of OEM and aftermarket parts for our Viper Motorcycles," said vice president of marketing and racing operations Colbert Seagraves.

Lozano Brothers Porting will provide engineering support along with research and development help on Viper special projects. LBP will be a key part of the Viper NHRA Pro Stock Motorcycle Team. 

Baker Drivetrain will supply and manufacture all co-branded proprietary drivetrain components for all Viper models. 

Rush Racing Products will supply co-branded OEM and aftermarket exhaust systems along with custom ceramic brake rotors. 

Posted by Holly Wagner

Rush Racing Products is exhibiting at Dealer Expo, Feb. 15-17 in Indianapolis.