Viper names Colorado, Florida shops initial gold dealers

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Viper Motorcycle Co. has signed Western Colorado Motorsports, DBA Aspen Valley Harley-Davidson, and MBL Motorsports, DBA Harley-Davidson of Palm Beach, as its initial 2012 Gold Dealers.

Colbert Seagraves, Viper's vice president of marketing and racing operations, stated, "Having two quality dealerships such as Western Colorado Motorsports located in Glenwood Springs, Colo., and MBL Motorsports, located in Palm Beach, Fla., join our team, shows our commitment of only signing the best as we continue expanding our dealer network. Mike Lehman has been in the motorcycle business for over 20 years and has proven that he can sell motorcycles. Both dealerships are award winning and top performers in the motorcycle industry."

Lehman, co-owner of both Western Colorado Motorsports and MBL Motorsports, said that the Diamondback "is a beautiful machine and has tremendous bottom end torque. The Diamondback was a pleasure to ride and brought a smile to my face. I have ridden them all, and this motorcycle fits the niche market of the enthusiast that wants the power of the Viper/Ilmor engine along with that custom look. They also want that OEM feel and dependability that is Viper."

John Silseth, CEO of Viper, stated, "We are currently transforming our distribution network and are targeting demographically key dealers and distributors making Viper a truly worldwide brand."

Posted by Mary Slepicka