Viper Names New GM

Viper Motorcycle Co. has brought on Fred Proctor to serve as its General Manager and National Sales Manager.

Proctor brings 30 years of manufacturing, human resources, and sales experience working in the steel, electronics, and motorcycle industries. He previously worked for Titan Motorcycle Co. as operations manager/dealer development/sales liaison.

Sister Viper-Melling Corp. subsidiary, Melling Sports Cars Inc., has hired Andrew Broadley as general manager and national sales manager.

Broadley has more than 25 years industry operating experience. The former Indian Motorcycles chief technical officer also has expertise in all aspects of vehicle design and dynamics, aerodynamics, research and development, modeling, styling and materials technology.

"Our new management additions not only have industry operating experience, but they share a common vision for future success," says John R. Silseth II, managing director of Viper Motorcycle Co. and Melling Sports Cars, Inc.