Viper Motorcycles CEO John Silseth reports that the company is set to ship a number of limited-edition Diamondback models this summer in the U.S., and will unveil the flagship Mamba motorcycle later this year as the company ramps up production in its Auburn, Ala., facility.
The company also reports pending international distribution deals in the UK, Australia and Dubai.
Viper is initially building 25 Black Diamond Edition Diamondback motorcycles for the 2013 model year, each individually numbered along with a commemorative medallion. These limited-edition models will hit showrooms in July, according to John Silseth.
“Production is currently at the rate of one bike per week,” he told shareholders in a letter released this week. “As dictated by demand, we will increase production incrementally at the rate of one additional bike per week, every six weeks. Our facility, supply chain and inventory control systems are configured to build up to 16 bikes per week.”
Viper dealers will be hosting launch parties when they receive their initial Black Diamond Editions. “Each dealer launch party will be unique and by invitation to their high-end customers,” Silseth said.
The flagship Mamba bike will be unveiled later this year when the company hosts the official grand opening of its Auburn, Ala., manufacturing facility. Viper dealers will start receiving the Mamba bikes in December, Silseth said.
Finally, the company is developing an NHRA Viper Mamba Pro Stock edition powered by a Viper/Ilmore racing engine and built by PMFR Inc., Viper’s race division. “The plan is to produce a championship caliber race team, then sell complete race bike, chassis and race engines through PMFR,” Silseth noted.
Gottspeed Racing, operated by two Harley-Davidson dealers in Texas, will showcase the Viper Diamondback and Mamba models when available at 2012 NHRA events, Silseth said. “They are using a Viper Diamondback as a support vehicle,” he added. “So far, the response has exceeded our expectations. We have received numerous endorsements on ESPN and our bikes have been repeatedly acknowledged by the event announcers.”
Posted by Holly Wagner and Mary Slepicka