Viper Signs Polaris West

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Viper Motorcycle Co. has signed Polaris West in Katy, Texas, as a dealer, kicking off its business at Daytona Bike Week.

"Our plan is to formally introduce Viper to the Houston market this month," owner/president Rick Luebeck says.

Viper bikes are on display at the Thunder Cycle trailer on the Speedway property and at the Interstate Batteries booth at Destination Harley Davidson this Week.

"As a Florida Viper dealer we are already experiencing a very positive acceptance of Viper motorcycles and look forward to representing Viper at this event,” says Thunder Cycle owner Eddie Trotta. “The Diamondback is a very special motorcycle and as a manufactured product fits very well with our custom cycles."

Nesbitt says dealer development is key to raising brand awareness and increasing sales.

“Our retail sell-thru in 2009 exceeded 80% and I fully expect that number to grow in 2010 as demand for Viper products increase and we continue to develop the brand,” he says. “Our wholesale backlog for the 2010 model year is completely booked."

Posted by Holly Wagner