VP Fuels expands Dallas retail presence via Whip In

Publish Date: 
Mar 26, 2014

SAN ANTONIO, Texas -  VP Racing Fuels Inc. has added Dallas-based TMT Inc. to its roster of retail brand partners. Doing business under the “Whip In” name, TMT Inc. owns and operates 14 convenience stores and provides wholesale distribution of fuels to retail sites in the Dallas/Fort Worth area.

TMT is not currently stocking VP's line of small engine fuels, but they "anticipate picking up the line, along with our VP Madditive performance chemicals, at a later date," VP's director of marketing, Steve Scheidker, told Dealernews.

“We are extremely excited to adopt VP’s retail brand program,” said Mike Frank, president of TMT Inc. in an announcement issued by VP. “My decision to go with the VP retail brand was easy. VP gives me the ability to separate my business from the competition and be unique in many ways.

"VP offers a professional yet edgy image for my stations in a market where everyone is the same and no one stands out,” Frank said. “Because VP is well known by racers and performance enthusiasts nationwide, my stores become a magnet for fresh new business."

“VP is thrilled to welcome TMT Inc. to the growing VP Racing Fuels retail brand family," said Bryan Noonen, regional brand Manager at VP Racing Fuels. “This newly forged relationship is the first step in VP’s growth plan in the D/FW area. The partnership anchors a total of nine VP-branded locations and gives VP instant credibility in the highly competitive D/FW fuel market."

Posted by Mary Slepicka