SAN ANTONIO, Texas - VP Racing Fuels Inc. has added Davidson Oil as the newest partner in its retail branding program. Based in Amarillo, Davidson provides wholesale distribution of fuels to retail sites throughout Texas, New Mexico, Kansas and Oklahoma.
“As the largest distributor of Wayne Dispensers, “Davidson is the perfect partner to help activate the program we have in place with Wayne,” said Alan Cerwick, president of VP Racing Fuels.
“VP’s program provides flexibility around fuel supply, which together with the low credit card rates will help make station owners more competitive,” said John Lutz, vice president of sales and marketing for Davidson Oil. “VP’s striking new image will not only help differentiate our dealers’ retail locations, but will have great appeal to the many customers in our area with an interest in racing. VP is quickly evolving itself as a lifestyle brand, building fierce loyalty within the racing communities.”
From a press release