Monetate sells testing, targeting, and personalization services for websites.
"Using Monetate means our time to market around site changes and messaging modifications is lightning-fast compared to an in-house implementation," says RevZilla.com founder Anthony Bucci. "Although we built RevZilla.com to be inherently more agile than the average online retailer, the added boost to deployment through Monetate continues to be a win for us."
Monetate founder and CEO David Brussin says part of RevZilla.com’s success lies in identifying, and catering to, different customer segments.
"Right from their home page you can see RevZilla.com is able to speak with authority to the different segments of the powersports market," says Brussin. "Monetate's testing and targeting capabilities simply enable them to carry that personalized approach across the entire site."
Adds Bucci, "At RevZilla.com we are laser-focused on making our site the best possible customer experience and because Monetate allows us to put the right messaging in front of each person at the right time, based on a mix of customer-centric factors, it has been a huge help in achieving and maintaining that focus."
For the full article and an extended video interview with Anthony Bucci, see http://www.monetate.com/customer-story-revzilla.
Posted by Holly Wagner