Alternative payment options are projected to reach 30% of online retail transactions by the year 2012, becoming an appealing way for retailers to attract customers and reduce costs.
Russ Jones of Glenbrook Partners, a payments strategy consulting firm, will present an industry Webinar at 1 p.m EDT May 14, offering a third party assessment of the merchant integration process for the industry's leading alternative payment options — Bill Me Later, eBillme, Google Checkout, and PayPal.
The Glenbrook study takes a detailed look at four key aspects for merchants to consider when integrating a new payment alternative — the customer experience, technical integration, changes to order handling, and the payment options' impact on operations taking into consideration factors of risk, settlement, reconciliation and fraud management.
"Merchants are increasingly evaluating and implementing new forms of alternative payments," says Russ Jones of Glenbrook Partners. "We wanted to take a deep dive into the merchant adoption challenge and offer the retail community a clear understanding of the factors that should be considered when integrating each of these payment options. This Webinar is a must-attend event for all merchants considering the addition of alternative payment options to their checkout."
The Webinar is hosted by online payment system eBillme. It is open to the media and anyone in the retail industry. To register, see www.ebillme.com/ref/ref2.php?link=gbk.