Website allows dealers to build their own smartphone apps

Publish Date: 
Apr 12, 2011

Specialty Reports, a subsidiary of Sparta Commercial Services, has created a new content management system at that allows dealers to develop and manage their own mobile apps “for a fraction of the traditional cost of development and maintenance.”

Dealers are able to upload images and content to a dedicated server, then “publish” the application to the appropriate Smartphone App Platform. takes care of the rest. According to the company, dealers can construct a mobile app in days to weeks, rather than months.

SpecialtyMobileApps allow dealers to notify their customers about new models and products, special events and promotions, service appointment scheduling, warranty and maintenance requirements, recalls, and more.

If dealers don’t have the internal resources to create their own mobile app, they can have their mobile apps designed and built by the experts associated with

For a limited time, the introductory price to dealers is a $999 development fee, plus a monthly subscription fee of $99. is promoting its customizable mobile apps to powersports, RV, auto, and boat dealers.

“For all those dealers in the industries we’re initially focusing on who want to take their dealerships to the next level of advanced communications technology, SpecialtyMobileApps is a major step forward,” says Anthony Havens, CEO of Sparta and Specialty Reports. “We can provide them with the ability to communicate and interact with their customers in a manner that is rapidly gaining attention and acceptance in the broad marketplace at a cost that is considerably lower than most other sources for mobile apps today.” is the fourth product offering by Specialty Reports, following, and, sites dedicated to providing history reports for their respective types of vehicles.

New York-based Sparta Commercial Services Inc. is nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Posted by Arlo Redwine

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