Western Power Sports to distribute DragonFire Racing products

Publish Date: 
Jul 22, 2014

CHANDLER, Ariz. - DragonFire announced it will be distributing products to dealers through Western Power Sports just in time for dune season, which begins in earnest in August and September in many states.

"From our trademarked RacePace, RockSolid and ReadyForce product lines to our performance-based racing history, DragonFire has emerged from being a race-specialty shop to become the TRUE player for the entire UTV industry, said David Asher, general manager of the company.

Expanding the company's access to dealers was key to the agreement with WPS. "Knowing who DragonFire is certainly helps, but getting dealer access is equally important," the company noted. 

"It is important to note than 98 percent of all DFR products are now available through Western Power Sports," Asher added.

 "We are excited to add DragonFire to the portfolio of brands WPS offers," adds Western Power Sports President Craig Shoemaker. "Our rep force is second to none, and they are ready to heat things up in the booming UTV business." 

Arizona-based DragonFire is owned by Motorsport Aftermarket Group, which recently merged with Tucker Rocky.

DragonFire supports 2X Mint 400 champ Lacrecia Beurrier in the Best In The Desert series, Lucas Oil Off-Road series hot shoe Ken Benson out west, UTV Rally Raid competitor Jimmy Keys down south, Marcus and Mouse Pratt in the GNCC series, among others. The brand also brought its Project X builds for four consecutive seasons of Destination Polaris  — seen by more than 80 million people on Fox Sports Net.

From a press release