Western Power Sports was spreading at the show its big news for the year: a new 100,000 sq. ft. warehouse in nearby Ashley, Ind. “We should be shipping the first packages from this location in April 2011,” says WPS’ Dan Lopez. “The addition of this new fifth warehouse location will allow us to offer our centrally located dealers overnight delivery.”
The distributor also had lot of changes at the show. WPS had two new 10’x50’ two-story aluminum structures that covered half of two 20’x50’ outside islands and connected overhead to two new 20’x20’ booths. It gave a cool stadium effect.
This year marked the first time Fly Street gear was displayed at Indy. The lineup now includes seven jackets, a high-visibility vest, the midpriced Paradigm helmet in several styles, four models of pants, nine models of gloves, and a sport-touring boot.
WPS also has picked up several new vendors, including Freedom Performance Exhaust, Lucas Oils, MotoGate (maker of a mesh tailgate), Drayko (CE-approved riding jeans), National Cycle, Pivot Pegz, Venture Heated Clothing, Uclear (communication systems) and Lockstraps.
This story originally appeared in the Dealernews April 2011 issue.