Wheelies turn motorcycle wheels into TV screens

Publish Date: 
Nov 20, 2013
By Holly J. Wagner

BANGKOK, Thailand - And you thought it was cool having TV screens all over your dealership.

World Moto, Inc. says why stop there?

The latest in mobile bling, the company’s “Wheelies” can turn motorcycle wheels into TV screens by displaying static and streaming media content on the wheels of motorcycles and automobiles.

The technology has the potential to turn essentially any wheel in the world into a brilliant, full color billboard or video screen. All digital content, including ads and videos, can be sequenced and triggered at a specific time, location, or manually under the command of an operator using a smart device with gesture or speech recognition.

World Moto anticipates that retail buyers will eventually make up the largest portion of Wheelies users, calling the wheels “a personal digital canvas in the physical world, a beautiful and inspiring medium of self-expression, and a fun way to share content, engage, collaborate and create entirely new experiences.”

For advertisers, Wheelies could extend brand exposure with a flashier version of flat graphics that are common on the sides of cars and vans.

The company has filed a patent application with the U.S. Patent and Trademark Office regarding aspects of the Wheelies technology and showed them off at SignAsiaExpo last weekend.

“We continue to add to World Moto's intellectual property estate. Wheelies have both personal and commercial applications and we are looking forward to sharing it with the world," said CEO Paul Giles.

More photos are posted on the company’s Facebook page