Why Seltzer Powersports moved to multiline

Publish Date: 
Oct 26, 2012
By Joe Delmont

Last year, Seltzer sold 412 new and used units; this year, he expects to get closer to 550 or 600 units.

Ask Seltzer today for a one-line summary about his experience in moving from single line to multiline franchise, and he doesn’t hesitate.

“If you stop and think about it, I wish we had done it years ago,” he says. “But I was afraid of it, because I was struggling just to handle Honda. For us, it was a fear factor, but I finally realized that if I wanted to succeed, I would have to suck it up and become a multiline dealer. 

This story originally appeared in the November 2012 issue of Dealernews. Photograhy by Denmarsh Photography.