Wiley X reveals new product POP

Publish Date: 
May 1, 2009

Eyewear company Wiley X has redesigned its countertop and tower displays to match its eyewear designs, the company says.

Large and jumbo locking tower displays hold from 30 to 48 pairs of glasses, respectively, and feature mirrored, billet-grill bases, internal display racks and display mirrors. Countertop displays hold anywhere from 12 to 24 pairs depending on size. All display cases are designed to be compact, so dealers can sell the brand without taking up too much floor space.

Wiley X has also rolled out POP cubes with a marketing initiative that allows customers to enter a "High Velocity Protection Sweepstakes" to win a custom Wiley X Arlen Ness motorcycle. The company also has NASCAR-themed cubes with similar contests.