Wisconsin PG&A store buys nearby custom, service shop

Publish Date: 
Jan 17, 2013

BEAVER DAM, Wis. – PG&A retailer Steelhorse Motorsports has bought custom bike builder and service shop Wildside Customs, both of Beaver Dam.

Steelhorse, owned by Wade Fletcher, Tim Fletcher and Brad Weber, announced the acquisition on the Steelhorse website. 

Previously, Weber and Wade Fletcher were owners of Wisconsin Harley-Davidson in Oconomowoc.

Wildside Customs will keep its name and former owner Jason Welsh will stay on as the firm's lead service technician, Wade Fletcher said, adding, "We expect expansion to come quickly, and with it, more jobs.” 

Previously, Steelhorse sold motorcycle parts and accessories. With the acquistion, it now gets into custom bikes and service work. The owners also own Hogz & Honeez Bar & Grill in Beaver Dam.

Posted by Holly Wagner