Women motorcyclists happier than those who don't ride: study

Publish Date: 
Dec 27, 2013

MILWAUKEE, Wis. - A study commissioned by Harley-Davidson says that women who ride their own motorcycles are happier than women who don't ride.

The study, conducted by Kelton, interviewed 1,013 adult female riders and 1,016 adult female non-riders. "The findings make it clear that riding a motorcycle greatly improves a woman's feelings of overall self-worth," The Motor Co. announced.

More than half of the respondents cited their motorcycle as a key source of happiness, and 74 percent said their lives have improved since they started riding. In addition, they stated that:

  • They always feel happy (37 percent of rider respondents vs. 16 percent of non-riders);
  • They always feel sexy (27 percent of rider respondents vs. 7 percent of non-riders); and
  • They always feel confident (35 percent of rider respondents vs. 18 percent of non-riders).

"Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled," said Claudia Garber, director of women's outreach for Harley-Davidson. "That's why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year."

Beyond positively impacting a woman's sense of self, the results indicated that motorcycle riding may improve relationships. Women riders reported better communication with their "significant Other" (60 percent of riders vs. 38 percent of non-riders) and better physical intimacy (51 percent of riders vs. 35 percent of non-riders).

"Stress can cause tension between significant others, but since more than a third (34 percent) of women riders report that they now feel less stressed after starting to ride, it's not surprising that 50 percent of them are extremely satisfied with the state of their current relationships," the company stated.

The Harley-Davidson Female Riders Survey was conducted by Kelton, a global insights firm, from May 20 to May 28, 2013, among 1,013 adult American women who ride motorcycles sometimes or regularly, and 1,016 adult American women who never ride motorcycles. Researchers used an email invitation and an online survey. 

Harley-Davidson is the top-selling motorcycle brand for women riders in the United States, according to U.S. motorcycle registrations, the Motor Co. said.

Harley-Davidson encourages women to visit the Women Riders section of its website at www.h-d.com/women. The site includes testimonials, overviews of motorcycles and gear, and news about special Harley-Davidson Garage Party events. Women can search for a Garage Party in their area at www.h-d.com/garageparty. The site also features information about Harley-Davidson's Rider's Edge New Rider Course, which is offered at select dealerships around the country.  

Press image courtesy Harley-Davidson