Women Who Roll 2014: Joan Krenning, DesignWraps

Publish Date: 
Apr 24, 2014
By Beth Dolgner

THERE IS no question that DesignWraps founder Joan Krenning has earned her Lady Road Dog title. She logged more than 34,000 miles on her Harley-Davidson Street Glide in 2013 alone. But for Krenning, it is not the miles that matter, but the purpose.

Krenning dubbed her bike the Freedom Glide, outfitting it in American-made products that she both showcased and tested for sponsors. Her DesignWraps headwraps are American-made, too, and she says that promoting products made in the United States are part of her purpose.

The Steel Horse Sisterhood is the other part of that purpose. Krenning says the group is about “bringing women together regardless of what you ride, whether you ride on the front or the back. It’s a spiritual connection. It’s about telling our stories and living our stories together.”

Women can submit their motorcycling stories online or tell them in person at the Steel Horse Sisterhood Summit, a new annual event designed to bring together women for a weekend of riding, learning and sharing. Among the keynote speakers for 2014 are two women who inspire Krenning: Laura Klock of Klock Werks Kustom Cycles and Women Riders Now founder Genevieve Schmitt.

Krenning often receives messages from women whose lives have been changed by the Sisterhood. One woman decided to quit a job she disliked so she could take a four-month solo ride. It is those stories that help Krenning stay true to her purpose of bringing together women motorcyclists.


Read all the 2014 Women Who Roll profiles here.