MADISON, Wis. - Divas SnowGear, which markets a line of functional and fashionable women’s snowmobile riding apparel, has secured a deal with Gamma Sales Inc. to distribute the brand in Canada.
“We found that the Canadian market was very strong for us in the early stages of our business. The women recognized our business model of offering fashionable, yet functional apparel almost immediately before we had even advertised. Gamma is the leading powersport distributor in Canada and we couldn’t be happier to have them behind us as such a powerhouse,” said Wendy Gavinski, founder of Divas SnowGear.
“The women’s snow machine market is a segment that is growing at a rapid pace. I’ve paid close attention to Divas SnowGear and how they have targeted this new, niche market specifically and wanted to get involved to help our own business grow in this category," said Dan Nowlan, product manager at Gamma Sales.
The 2013 Divas SnowGear line will be available in Canada through Gamma in the fall.
Posted by Mary Slepicka