Worth Harley-Davidson plans grand opening 'Worth Stock'


Worth Harley-Davidson North is moving to a new home in Kansas City, Missouri, and planning a grand opening bash June 4 and 5.

The dealership more than doubles in size with the move from Gladstone to the new 50,000-square-foot facility on six acres. The new site is within three miles of the Kansas City area Harley-Davidson plant.

The new showroom features more than 25,000 square feet of new and used Harley-Davidsons – more than 400 Harley-Davidsons under one roof.

“This move is bigger for us in every way,” owner Rick Worth told dBusinesssNews . “Bigger showroom, bigger selection…it will take our customers and Harley fans to the next level.”

Plans for the grand opening, a weekend of free concerts, are dubbed “Worth Stock.” Perfoming June 4 will be country artists Chris Cagle, James Otto, and the Flat River Band. June 5 features Jesse James Dupree and Jackal, Nigel Dupree, and local Kansas City area bands including Stairway to Zeppelin.

The dealer will extend the festivities with a ThunderRun the following weekend. The third annual ThunderRun at 11 a.m. June 12 has the lofty goal of topping $50,000 raised for the Juvenile Diabetes Research Foundation (JDRF) last year.

Worth says Worth Harley-Davidson North’s sales consistently rank in the top 10 nationally, and the dealer has sold motorcycles to owners in every state except Hawaii. He credits finance department relationships with lenders and ability to find financing for buyers with much of that success.

Posted by Holly Wagner