In a nod to Dealer Expo’s location (and to its bringing together of so many dealers), Western Power Sports waited until the show to unveil its big news for the year: a new 100,000 sq. ft. warehouse in nearby Ashley, Ind.
“We should be shipping the first packages from this location in April 2011,” says WPS’ Dan Lopez. “The addition of this new fifth warehouse location will allow us to offer our centrally located dealers overnight delivery.”
The distributor also has a lot of changes right here at the show. “We’ve changed our booth significantly this year both in structure and size,” Lopez says. WPS has two new 10’x50’ two-story aluminum structures that will cover half of two 20’x50’ outside islands and connect overhead to two new 20’x20’ booths.
“It is going to give a cool stadium effect as well as give us additional space to meet with dealers,” Lopez says. “We are displaying many of the brands that we carry, both our own and other brands. Many of our vendors have been great to work with us to create special dealer programs that we will be able to offer at the show. We want to make sure that we are able to highlight those brands, as well.”
Lopez notes that this year marks the first time Fly Street gear is being displayed at Indy. The lineup now includes seven jackets, a high-visibility vest, the midpriced Paradigm helmet in several styles, four models of pants, nine models of gloves, and a sport-touring boot. Check out everything by logging on to www.flyracing.com/street.
WPS also has picked up several new vendors, including Freedom Performance Exhaust, Lucas Oils, MotoGate (maker of a mesh tailgate), Drayko (CE-approved riding jeans), National Cycle, Pivot Pegz, Venture Heated Clothing, Uclear (communication systems) and LockStraps (locking tie-downs).
Dealers can expect good deals and freebies. “We will have some giveaway items for dealers, like our backpack giveaway that we’ve done for the last few years,” Lopez says. “It’s a great, well-made backpack and an awesome way for dealers to conveniently carry around all the exciting info they collect at the show.
“We have a myriad of special promotions in every product category that we carry,” he continues. “For instance, one that comes to mind is Dragon goggles. There are three different programs that we have with them alone that allow the dealer to get a freebie when they make a small initial stocking order.”
Looking ahead, Lopez says, “Our marketing strategy will continue as last year, which is to partner with our vendors to offer our dealers as many incentives as we can. As we are starting to see some loosening up in consumer spending, we want to make it as easy for dealers to be able to stock up with the inventory they are going to need to kick off the season.”