BOISE, IDAHO - Dubya, the company founded by moto-offspring notable Kristin White Anderson and her husband John Anderson, made its debut at Western Power Sports' Annual Sales Meeting, giving reps the lowdown on its lineup of Talon hubs and sprockets.
One major highlight is that the company can complete special orders that are built in its Southern California shop, shipping within 24 hours. All wheelsets built by Dubya will be laced to either Excel or DID rims using Bulldog spokes.
Anderson urged WPS reps to educate dealers on using Dubya's custom wheel builder function on the company's website. The system is a great selling tool and lets customers see the wide range of custom configurations that are possible.
"We made a real commitment when we took over the Talon line," John Anderson said.
Reps are also urged to share the company's Facebook Fan page and its weekly giveaway feature, "Thank Dubya it's Friday." Winners are chosen at random from the list of new fans who Like the FB page.
A recent giveaway of a Nick Wey jersey set and gear to the fan who brought in the most likes (new fans post the name of the person who suggested they like the page). The competition brought in 197 new likes, a record, and generated 543 comments as well.
White is the daughter of White Bros. founder Tom White, who originally brought the British-made brand to the United States in the early 1990s. The name, Dubya, plays off the letter "W" in the family name. (Dealernews photo above of White, Kristin Anderson and John Anderson.)
Posted by Dennis Johnson
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