Yamaha motorcycle, ATV retail sales down for 2012

Publish Date: 
Feb 26, 2013

IWATA, Japan - U.S. dealers in 2012 retailed about 62,000 new Yamaha motorcycles and scooters, a decrease of about 2 percent compared with the year before.

The dealers retailed roughly 34,000 new Yamaha ATVs, down 8 percent.

Yamaha Motor Co. of Japan disclosed the sales figures in a presentation posted on its website in conjunction with its year-end financials.

In the fourth quarter of 2012, dealers in the U.S. sold 11,000 new Yamaha motorcycles and scooters, on par with the same quarter in 2011. Yamaha ATV retail sales, however, fell about 7 percent to 8,000 units.

Yamaha motorcycle and scooter shipments to dealers rose 11 percent in 2012 to 62,000 units. ATV shipments fell 5 percent to 33,000 units.

At the end of December U.S. “market stocks” of Yamaha motorcycles and scooters stood at 58,000 units, Yamaha ATV inventory at 25,000 units. The corresponding 2011 figures were 53,000 units and 29,000 units.

Yamaha’s business strategy for the U.S. motorcycle market, according to the financial presentation: “Rebuilding our brand image in this market heading for recovery by: upgrading product competitiveness (cruisers, sports, competition, etc.), upgrading the sales network, conducting specialized market-specific promotions.”

Across all markets in which it competes, Yamaha said it will increase new model releases by 50 percent in 2013 to 65 models, including a new off-road vehicle.

Yamaha Motor Co. reported net worldwide sales of 1.2 trillion yen in 2012, down about 5 percent compared with 2011. Net income for the year fell more than 70 percent to 7.5 billion yen.

Yamaha’s net sales in North America across all markets increased 15.9 percent in 2012 to 206 billion yen. The company said the increase reflected “higher sales of marine products such as outboard motors and personal watercraft, despite a decrease in shipments of ATVs.” Operating income from North America fell 10 percent to 6.9 billion yen due to yen appreciation and other factors.

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Posted by Arlo Redwine. Photo courtesy Yamaha.