Yamaha motorcycle, scooter sales fall 10 percent in Q1

Publish Date: 
May 14, 2013

IWATA, Japan - Yamaha sold about 18,000 motorcycles and scooters in the U.S. and Canada during the first quarter of 2013, down about 10 percent compared with the 20,000 it sold in the first quarter of 2012.

The unit sales volume translated into roughly 13 billion yen, down about 13 percent compared to the year-ago quarter.

Yamaha Motor Co. of Japan disclosed the sales figures in a presentation posted on its website in conjunction with its first-quarter financials.

Yamaha noted that the sales decrease was due in part to a combination of last year’s warm first quarter — during which Yamaha sales rose by about 25 percent year-over-year — and this past quarter’s bad weather. The company also blamed shipment delays caused by “model changeover adjustments.”

For the full year of 2013, Yamaha is forecasting North American sales of 73,000 motorcycles and scooters, which would be a year-over-year increase of about 3 percent.

Yamaha did not disclose North American unit sales for ATVs, side-by-sides, personal watercraft or snowmobiles. Revenue, however, from its Marine division in North America increased 13 percent during the quarter to 31.2 billion yen. Revenue from its Power Products division in the region increased 12 percent to 12.1 billion yen.

Yamaha Motor Co. reported net worldwide sales of 327.6 billion yen in the first quarter of 2013, up about 4 percent compared with the last year’s first quarter. Net income for the quarter fell 36 percent to 7.4 billion yen.

“Although unit sales of motorcycles, outboard motors, all-terrain vehicles (ATVs), and other products fell from the same period of the previous year, sales increased as a result of factors including the impact of foreign exchange conversion by yen depreciation,” Yamaha stated.

For the first quarter Yamaha recorded a currency rate of 92 yen per dollar. For the first quarter of 2012, it recorded a rate of only 79 yen per dollar.

Posted by Arlo Redwine. Photo courtesy Yamaha