Yamaha Parts Academy to provide dealers with online P&A sales training


Yamaha Motor Corporation USA announced today the launch of an online education program designed to grow Yamaha dealers’ parts and accessories revenue stream and enhance customer satisfaction.

Yamaha Parts Academy (YPA) is a comprehensive Web-based training certification program that helps Yamaha dealers achieve higher parts and accessory sales by improving selling and customer service skills along with parts and accessories product knowledge. The program is online now and available to Yamaha dealers nationwide, accessed through Yamaha Motor University (YMU) Online.

YPA is multilevel education program made up of course modules offered in a self-paced format. Dealer benefits increase with the successful completion of each level. The initial roll-out of YPA will focus on Motorsports products specifically.

“Yamaha parts and accessories represent an important revenue stream for our dealers, and YPA will help them maximize their profit potential,” said John Tomsche, department manager, Yamaha Customer Support Group. “We want Yamaha customers to see our dealers as the expert when they need parts and accessories. By improving product knowledge and helping dealer staff better navigate Yamaha’s parts and accessories system, our dealers become more efficient and their customers more satisfied.”

Yamaha dealers who have questions about the Yamaha Parts Academy should contact Yamaha Motor University Support at 800-854-4876, Option 2-Motorsports.

Posted by Arlo Redwine