Yamaha redesigns consumer PG&A website

Publish Date: 
Nov 18, 2013

KENNESAW, Ga. - Just in time for the holidays, Yamaha Motor Corp. U.S.A.'s Customer Support Group has unveiled a redesigned website designed to enhance the Yamaha consumer experience by ensuring all Genuine Yamaha and Star accessories, apparel, gifts and parts that drive their Yamaha lifestyles are just a click away. The URL for the new site is yamahapartsandaccessories.com.

Owners and fans of Yamaha and Star motorcycles; Yamaha ATVs, side-by-sides; and Yamaha snowmobiles, watercraft, golf cars and power products can explore the thousands of goodies available for their vehicles, the OEM said.

The new site delivers a look and experience much like what consumers encounter when visiting a major retailer's site, Yamaha noted. Pages have bold images depicting a variety of powersports lifestyles, and easy-to-use navigation and search bars to promote quick and easy browsing.

CSG's marketing, sales, product planning, and business planning departments worked with all U.S. Yamaha divisions and the Information Systems Division (ISD) to ensure consumers experience seamless relationships between a Yamaha or Star Motorcycles product and the many Genuine Yamaha, Star, Genuine Yamaha Technology Racing (GYTR) accessories, parts and apparel, plus thousands of other quality products available from Yamaha and its authorized U.S. dealers.

"We launched the new site on the heels of some significant Yamaha and Star introductions like the 2014 Bolt and Bolt R-Spec motorcycles, the 2014 Viking side-by-sides, the 2014 FZ-09 sport bike, the 2014 YZ250F and YZ450F motocross bikes, and the 2014 SR Viper snowmobiles," said Frank Pittman, general manager of CSG. He compared websites to the Golden Gate Bridge, saying “It's up and operational, but you're never really finished painting it."

He promises fresh information on accessories, apparel and parts, accurate fitment data to ensure consumers find the right product for their Yamaha or Star, product and technical videos, news, service and maintenance information, and seasonal content tailored for each powersports or Yamaha product category.

Yamaha partnered with Milwaukee-based ARI Network Services Inc. to develop the new website's architecture; create home pages that reflect each powersports category's motoring lifestyle; and manage the execution of the various architecture relationships to ensure cohesive integration with all existing Yamaha U.S.A. websites and pages. Yamaha and ARI developed the new site on an HTML5 platform and ensured compatibility with mobile devices. It features responsive designs with dynamic filtering and image resizing.

Most valuable to consumers is the ability to filter results by what fits their Yamaha or Star product. They can then delve more deeply into the product's information, such as features and benefits, specifications, related and required products, and view multiple and alternate product images.

Consumers simply create a My Yamaha profile and add desired products to a wish list that they can give to their preferred dealer. Identifying local dealers is simple using the site's Dealer Locator function.

CSG said it will add more customer tools and features in Phase II and III of the site development timeline.

Posted by Holly Wagner