On the training side, the company has drawn all of its training efforts together under a new program dubbed Yamaha Motor University (YMU). Many of the programs offered through YMU will be available online in 20-minute training modules. Dealers can track employee training by easily going online and reviewing an individual?s training record, which will include modules completed and scores earned.
Star dealers also were told about a promotion program, Hot Winter Nights, designed to build consumer interest in the off-season. The program includes POP materials, information on developing three special events, special warranty packages for customers and 70/30 co-op packages.
Dealers also heard for the first time from Yamaha USA's new president, Masato Adachi, who took the post several months ago. He held a similar post in Australia and previously was head of Yamaha's motorcycle manufacturing operation in Brazil.
For complete model information and specifications, visit yamaha-motor.com. Look for a detailed report on the Yamaha 2008 business meeting in the next issue of Dealernews magazine.
Joe Delmont is an award-winning business writer and editor. He's editor and publisher of the Delmont Report newsletter and the B2B website, PowersportsUpdate.com. He can be reached at email@example.com or (952) 893-6876.
© Copyright 2007 Greywolf Communications. All Rights Reserved.
Yamaha Rolls Out Dealer Improvement Program
Publish Date:Sep 11, 2007
By Joe Delmont