Yamaha taps GearShift as ad agency of record

Publish Date: 
Feb 27, 2014

COSTA MESA, Calif. - Yamaha Motorsports USA has chosen GearShift Advertising of Costa Mesa for its national advertising account following a highly competitive three-month review, the OEM stated.

Bob Starr, Yamaha's general manager of communications, and Mark Rosenberg of Rosenberg Consulting Group managed the review process.

Starr outlined the four major objectives Yamaha sought in an agency: “Improved efficiencies, a much greater emphasis on one-to-one digital, a strong focus on ROI, and a deep understanding and passion for the Yamaha and Star brands. GearShift just nailed it.”

“We are thrilled and humbled to have been chosen as Yamaha’s agency of record,” said GearShift President Thomas Blinn. “It was a very competitive review process involving a number of highly qualified and talented agencies, so the win is particularly satisfying. We’re looking forward to building engagement and sales for Yamaha motorcycles, ATVs, and side-by-sides, Star Motorcycles, as well as other related products and services.”

GearShift partnered with digital agency ymarketing for its media expertise. “ymarketing played an important role in helping us shore up our digital media needs and win the Yamaha account,” said Norm Tribe, GearShift digital creative director.

 

Posted by Holly Wagner