Yamaha U.S. Sales Decline in All Categories

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Here’s a breakdown of Yamaha’s motorcycle, ATV, SxS and outboard motor sales in the United States in 2008 versus 2007.

Retail Unit Sales
Motorcycle…165,000 units (2008), down 1.2 percent compared to 167,000 units (2007)
ATVs…94,000 units (2008), down 29.9 percent compared to 134,000 units (2007)
SxSs…33,000 units (2008), down 21.4 percent compared to 42,000 units (2007)
Outboard Motors…72,000 units (2008), down 20 percent compared to 90,000 units (2007)

Wholesale Unit Sales
Motorcycle…147,000 units (2008), down 17 percent compared to 177,000 units (2007)
ATVs…90,000 units (2008), down 30.2 percent compared to 129,000 units (2007)
SxSs…38,000 units (2008), down 20.8 percent compared to 48,000 units (2007)
Outboard Motors…61,000 units (2008), down 39 percent compared to 100,000 units (2007)

- Submitted by Guido Ebert