Yamaha U.S.A. Hires New ATV/SxS PR Manager

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Yamaha Motor Corp., U.S.A. has hired Van Holmes as public relations manager for the company's ATV/Side-by-Side (SxS) Department. Among his responsibilities, Holmes will serve as the department's new primary media contact.

"Van's PR experience combined with his enthusiasm for Yamaha's brand and product makes him a perfect fit in his new role," says Yamaha ATV/SxS Marketing Manager Steve Nessl.

Holmes joined Yamaha's Motorsports division with him more than seven years of corporate communications and public relations experience. He had been consulting with Yamaha's ATV/SxS department since March of 2006. He will work out of Yamaha?s Cypress, Calif., headquarters.