Yamaha Watercraft extends mobile app to Android platform


Yamaha WaterCraft Group has extended its mobile application to devices running the Android operating system, including Android tablets and smartphones.

The app, available for free in the Android Market, gives consumers information about Yamaha’s WaveRunners and boats through a rich media and interactive experience that is optimized for their device. The app was introduced earlier this year for the iPhone and iPad.

Users of the Yamaha WaterCraft App for Android will be able to:

  • View images of all products in all color combinations

  • Browse product features

  • Compare Yamaha models to other brands

  • Learn more about new innovations and technologies

  • View a library of high-quality videos

  • Sign up for mobile alerts

  • Stay connected with Yamaha on Facebook and Twitter

  • Share favorites with friends and family via social media applications

  • View all the latest sales promotional offers

  • “The response to our app has been overwhelmingly positive from both consumers, who love to browse the products and watch the rich media, to dealers who have every single piece of product info on every model right at their fingertips on the showroom floor,” says Bryan Seti, national marketing manager for Yamaha’s WaterCraft Group. “The Android platform stretches across a range of manufacturers and devices, creating a need for us to reach this growing user base and we look forward to making this experience available to them today.”

    To download the free app, visit the Android Market and search for Yamaha WaterCraft.

    Posted by Holly Wagner

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