Yamalube Gets New Packaging

Yamaha Motor Corp. is offering dealers updated point-of-purchase displays, catalogs and additional collateral materials to showcase the company's new line of high-performance Yamalube motorsport oils.

Yamalube labels now feature action photographs of motorcycles, ATVs, snowmobiles and side-by-sides from the operator's point of view that are designed to aid the customer in recognizing the right oil for their application. The bottles also feature new custom molded 3-D bottle with diamond plate enhancement.

"We are confident that the packaging will guide our new and long-time customers to the perfect oil that will ensure high-performance results for the lifetime of their Yamaha product," says John Tomsche, Yamaha's Manager of Yamalube Product Development.