Zero Motorcycles emerges as EV leader in near-term, say Pike researchers

Publish Date: 
Jan 19, 2012

A new report from Pike Research says Zero Motorcycles is best positioned among all the EV makers to cash in on the global growth of electric two-wheeler sales.

Although the vast majority of electric motorcycle and electric scooter sales in 2011 were in the Asia Pacific region (an estimated 17 million vehicles, versus about 30,000 for the rest of the world combined), the market will address major competitive changes over the next couple of years, according to the Pike Pulse report.

A few large vendors, including Honda and KTM, have entered the market, while competitors like Brammo, New Vetrix, and Current Motor Co. have revised their business plans or developed new products over the last two years. That puts Zero and Jiangsu Xinri E-Vehicle in the lead for the near term, the report says.

"Most e-motorcycle and e-scooters are still in their first or second generation," said senior analyst Dave Hurst. "Business relationships, distribution and production strategies, and sustainable business models are still in formation. Because the market is still in its very early stages, most of the overall rankings in our Pike Pulse report are lower than one would expect in a mature or fully developed market."

Zero Motorcycles received the highest ranking due to strong strategic planning and execution. The company has a product lineup well-suited to the less cost-conscious early-adopter market, has put together a strong management team, and continues to build a robust dealer network in the key regions of Western Europe, Asia Pacific, Latin America, and North America, according to researchers.

An Executive Summary of the report is available for free download here.

Posted by Holly Wagner

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