Columnists

WHEN I STARTED RIDING 50 years ago I never thought much, if at all, about the gender of other motorcyclists. I just assumed they were men. In the 1980s, when I be
Mike  Vaughan
WHEN WE FIRST STARTED Dealership University in 2004, before the creation of Powersports Marketing, we focused exclusively on training dealers in all aspects of op
Tory  Hornsby
'TIS THE SEASON for new motorcycle releases and the accessories that accompany them. In that regard it doesn’t hurt to ask ourselves, “What do my
Dave  Koshollek
WESTLAKE VILLAGE, Calif. - Remember the CBR600F2/3/4? Honda’s middleweight sportbikes earned a solid reputation by combining competitive performance with da
Bruce  Steever
HARLEY-DAVIDSON this week unveiled a bombshell in the form of its first electric motorcycle, named Project LiveWire. As the news broke across endemic and non-ende
Bruce  Steever
PUNTA GORDA, Fla. -- April was a huge turnaround month for Destination Powersports as the dealership sold a record 76 new and pre-owned units and posted a net inc
Joe  Delmont
With July 2014 being the kickoff to the Dealernews 50th anniversary in June 2015, I felt it fitting to interview Jack Stubbs, one of the owners at Buddy Stubbs Ha
Dave  Koshollek
Rick  Fairless
Rod  Stuckey
TEMECULA, Calif. – We recently had the opportunity to join Honda’s media launch for the new 2014 VFR800 Interceptor. 
Bruce  Steever
FONTANA, Calif. – In front of a gathering of Southern California dealers and their customers, BMW’s Parts and Accessories Manager Mike Hernandez outli
Bruce  Steever
WASHINGTON, D.C. – Dealers have taken the lead – sort of – at the Motorcycle Industry Council. About 350 dealers are now members of the MIC, 80
Mary  Slepicka
IN MY April article, I covered the importance of having a training plan and continuously improving it. Having a training system in place separates elite dealers f
Tory  Hornsby
BY THE TIME you read this, hopefully you will be taking a 10-minute breather from all the traffic you’re getting through the front door, at the service entr
Mary  Slepicka
THE 1960s movie “The Magnificent Seven” is a timeless western that I love to watch over and over. Yul Brynner, Steve McQueen, Charles Bronson and Jame
Dave  Koshollek
PUNTA GORDA, Fla. -- Last month, we discussed the importance of having the right people to execute your systems and processes. In this report, we see that people
Joe  Delmont
YOU WOULD HAVE to be living a pretty insular life not to be aware of the changes in the way automobiles are being sold. The business model of manufacturer-to-deal
Mike  Vaughan
Dear 1960s, I haven’t seen you in so many years, and I can’t tell you how much I miss you.
Rick  Fairless
PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports dealership was hit by a triple whammy early in 2014 but still managed to post a slight profit
Joe  Delmont
A COUPLE of months ago I finally renewed my membership in a particular organization. (Yes, I’d let it lapse, but due to some personal reasons I forgot and l
Mary  Slepicka
A dealership’s reputation has a lot to do with how its service department performs.
Dave  Koshollek
DEAR GRANDMA AND GRANDPA, I hope y’all are fine up there in Heaven. We are fine down here in Dallas. The long stinkin’ winter is finally over and I am
Rick  Fairless
During this past winter I was contacted by a dealer who’d recently bought an underperforming store struggling to generate floor traffic.
Rod  Stuckey
The reason I love this gig is not because of the motorcycles, or the PG&A, or the racing, or the events. It’s because of the dealers. I get no bigger ki
Mary  Slepicka
PUNTA GORDA, Fla. — Bill Shenk’s Destination Powersports finished the year ended Dec. 31 on a flat note, but overall the dealership posted a strong pe
Joe  Delmont