Columnists

I was working as a service manager at a Phoenix dealership when Jimmy Carter was president. It was a job I accepted out of desperation more than inspiration. Prev
Dave  Koshollek
Without a doubt, the best part of being editor of Dealernews is announcing the Top 100 Dealers, and then handing out the Merit awards and naming the Dealer of the
Mary  Slepicka
There is an old adage that you can never be too rich or too thin. A recent Harris poll has Americans choosing richer vs. thinner, 43 percent to 21 percent, b
Rod  Stuckey
TRUST IS A word that so many sales professionals have a hard time grasping. And it is something you need if you want to close more sales, faster. For peak-pe
The 2014 Dealernews Top 100 Dealers have demonstrated extraordinary abilities as powersports retailers. And I’ll bet that each of those businesses has
Dave  Koshollek
Google motorcycle and tell me what you see. Pages upon pages -- man injured, passenger thrown, fatal crash, the list goes on. The industry has a perception proble
Mary  Slepicka
Dear Grandma and Grandpa, I hope y’all are doing swell up there in Heaven. I’m sorry it’s been so long since my last letter. We have been really
Rick  Fairless
“What kind of riding are you planning on doing?” Come on! You can do better than that when talking to would-be buyers. That question is non-differenti
I recently interviewed Richard Beattie, the new executive vice president of marketing and sales for Kawasaki. I was astounded by what he told me about the total n
Mike  Vaughan
In the parts, gear and accessories (PG&A) department, we think of gear as what we wear to go riding or racing, such as helmets, armor-equipped jackets, gloves
Dave  Koshollek
I'M SURE YOU'VE heard the old adage, “Half my marketing works; the only problem is I don’t know which half!” Today, more than ever, this
Tory  Hornsby
I feel rich. I met my wife, Theresa, while working at a Harley dealer show 16 years ago (she worked for The Motor Co. at the time) and she’s been the highli
Dave  Koshollek
I’ve been watching a lot of dealer commentary lately, and I have the distinct feeling that most of you are ready to pounce. Some of you would…If cred
Mary  Slepicka
Dear Grandma and Grandpa, I hope y’all are good up there in Heaven. We are burning up down here in Texas. Well, maybe not “burning up,” but it&r
Rick  Fairless
LET’S HOPE you’re not the average salesperson. Because, according to The Sales Board Inc.’s study of more than 16,000 customers and 300 salespeo
I was recently attending a dealer 20 group meeting where the homework assignment had been to call the service and sales department for the dealer on the roster be
Rod  Stuckey
WHEN I HEARD that Kawasaki had once again dipped into the auto industry talent pool to hire its most recent sales and marketing executive, I was curious about why
Mike  Vaughan
What a difference a year makes. We knew last weekend would be an interesting one, as it was the first coming-out party for Tucker Rocky since it had merged with M
Mary  Slepicka
'TIS THE SEASON for new motorcycle releases and the accessories that accompany them. In that regard it doesn’t hurt to ask ourselves, “What do my
Dave  Koshollek
WHEN I STARTED RIDING 50 years ago I never thought much, if at all, about the gender of other motorcyclists. I just assumed they were men. In the 1980s, when I be
Mike  Vaughan
WHEN WE FIRST STARTED Dealership University in 2004, before the creation of Powersports Marketing, we focused exclusively on training dealers in all aspects of op
Tory  Hornsby
WESTLAKE VILLAGE, Calif. - Remember the CBR600F2/3/4? Honda’s middleweight sportbikes earned a solid reputation by combining competitive performance with da
Bruce  Steever
HARLEY-DAVIDSON this week unveiled a bombshell in the form of its first electric motorcycle, named Project LiveWire. As the news broke across endemic and non-ende
Bruce  Steever
PUNTA GORDA, Fla. -- April was a huge turnaround month for Destination Powersports as the dealership sold a record 76 new and pre-owned units and posted a net inc
Joe  Delmont
Rick  Fairless