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Dealernews Digital Edition
The Learning Experience
Dealer Expo Updates
Federal authorities crack down on bogus 'Fair Guide'
MIC names Blackwell chairman, Burleson vice chair
UTVs: Product breadth = market strength
Exhibitors present tech-savvy goods for 2013
Dealer Expo: Lots of options for riding and driving
Safety first -- in sales, too
I LOVE ATV RIDING. Love, love, love it. I don’t care whether it’s a Honda or a Yamaha or a KYMCO. And even though I am 30 (okay, 35) years past qualif
Why 'average' employees may be profit-sucking vampires
I'VE TRAINED SALESPEOPLE across the country, and most of them at first sight seem to be doing what it takes to sell more units and make more money. However, i
Urgent, or important, or both?
YOU ARE FREAKIN' CRAZY! Yes, you! And it’s probably your own damned fault. Every day there is more to do and fewer resources with which to do it, right?
More ways to reduce risky, on-the-job behaviors
MY MAY 2012 COLUMN focused on strategies you can use to retain more Parts and Service earnings by reducing risky behaviors. One was to reduce risks associated wit
It all started as a ‘temp’ job
FORTY YEARS AGO THIS MONTH, with a B.A. degree clutched in my hot, sweaty hands, I landed my first post-college job. By a quirk of fate it was with a little compa
Demos, displays and more dealers fueling KYMCO's U.S. growth
IF JAMES BROWN was the hardest working man in show business, another "South Carolinian,” KYMCO USA, has to be one of the hardest working companies in t
On Texans, jobs and building baggers
DEAR GRANDMA AND GRANDPA, I hope y’all are doing good up there in Heaven. We are doing swell here in Dallas, which is as close to Heaven as I’ll get
Hardware: Know your grades
TWO POPULAR TRENDS in the vintage business involve pulling crusty old bikes from the brink of despair to resurrect them into cool café or bobber machines.
Asking for a business loan requires new tactics
THIS IS AN UNSCIENTIFIC OBSERVATION, but it looks as if retail has turned the corner. At this time last year, our editors were posting online several stories a mo
Converting non-riders into riders may be a waste of time
THERE ARE 3.6 motorcycles in use for every 100 people living in the U.S. This exploits the importance of targeted marketing. It also illustrates that when you mar
Where's the Dealernews staff?
IT'S HARD TO COVER a continent from one side of it. When I arrived at Dealernews 12 years ago, roughly 43 percent of the powersports “industry” —
Royal Enfield's Bullet train
WHILE MOST MOTORCYCLES are getting faster, quicker, sleeker and better handling than the previous year’s models, one brand bucking that trend and doing so q
Servicing trikes can give you a competitive edge
TRIKES HAVE BEEN AROUND for a long time. When they debuted back in the early 1900s, they were destined for primarily commercial purposes, used to transport items
Friends and family influence customer buying decisions
THIS MAY SOUND CRAZY, but I’m finding more and more similarities between the golf industry and the powersports industry. It all started when a friend of min
Why customers hate the 'we can order it for you' phrase
SOME KID AT MY LOCAL shop recently told me, “We can order it for you,” when I needed a new rim for my KTM950 SuperEnduro. My standard reply to this ho
Why success in the motorcycle industry can't replace Sunday supper in Oklahoma
Dear grandma and grandpa, I hope y’all are doing good up there in Heaven. I know you must be really enjoying it up there. I guess that’s why they call
How to cover yourself in a legal case
At this year’s Dealer Expo, I presented a “Service 101” seminar where I divided the content into three areas of discussion: • Get It In:
A new enthusiasm for adventure touring
Road, track or trail, motorcycle riding is all movement. Whether it’s crosstown, cross-country or cross-continent, two wheels are locomotion. I know that fo
Ten things you can do now to boost your business
Pissed off? Under-capitalized? Short-staffed, micro-managed, floor-traffic-challenged … sound familiar? How the hell are you, the brick-and-mortar dealer,
Reminders, appointments keep service departments running smoothly
Given today’s market and economy, you can’t get away with allowing time drainers and money wasters to take control of your service department. If you
Why we ride: Two-wheeled salve for the psyche
The Internet is like the ultimate Wayback Machine — or perhaps it’s more like the Re-Animator’s Herbert West. Once something goes online it neve
Mike Vaughan's final thoughts on Indy
I’ve been attending Dealer Expo since 1980, when I went there on a mission to determine whether it was worthwhile for my then-employer, Kawasaki Motors Corp
Why the Dealernews 2012 Top 100 rocks
ANOTHER YEAR, another round of dealers filling out the lineup of the Top 100. It’s always neat to see how grateful the dealers and dealership personnel are
Your existing customers are your No. 1 asset
I recently stumbled upon an old story, told by Temple University founder, Russell Conwell. The story was about an old Persian farmer from the mid-1800s who heard
Creative ideas from the Top 100
I WAS LOOKING through some of the 2012 Top 100 Dealer competition entries recently. It’s an interesting group, varying not only geographically but, as expec
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Crashed? Need help? There's an app for that
ONE OF THE SPECIAL joys of riding a motorcycle is finding a lonely road in the middle of nowhere. There’s no traffic, the towns are miles apart, and it&rsqu
I am living MY dream
DEAR GRANDMA and Grandpa, I hope things are going good up there in Heaven. Spring is here, and that’s always a good thing for us in the motorcycle industry.
Three who defy the stereotype
IT'S MAY! Spring is in full swing and there are tons of motorcycles on the road with more females in the saddle than ever before.
Your closing ratio is terrible (here's how to fix it)
YOUR DEALERSHIP’S CLOSING ratio is terrible. That’s what the statistics tell us.
Stop the moto-snobbery
WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling
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